Digital Marketing for Business: How it Helps in Business Growth

Digital Marketing For Business

Content

I think you’d agree with me if I say people are using digital marketing for business growth more than ever.

It doesn’t matter what business you are in B2B or B2C, if you are not using digital marketing for your business, you are making a blunder mistake.

Even though, big companies such as Coca-Cola, McDonald, and RedBull they all are using digital marketing for business growth, product development, and services.

Of course, traditional print and media advertising still has its value, and it could be useful in some places.

But including digital marketing in your marketing strategy will boost your advertising and branding in a meaningful way.

According to Statista, the U.S. alone spent $59.82 billion on digital advertising in 2015 and is expected to reach $113.18 billion in 2020!

Why use digital marketing for business?

Digital marketing has a lot to offer as per your business goal and need. In a study of Gartner, they found 28% of marketers have reduced their advertising budget to fund more digital marketing.

digital advertising budget

The biggest benefit of using digital marketing for business is, it costs less than traditional marketing.

Compared to digital markets, traditional markets have the limitations, and you hardly get the accurate data of advertisement cost and ROI.

On the other hand, when you are using digital marketing for business, you can easily measure your cost on the digital marketing investment and ROI (return on investment).

The best part of digital marketing is, it’s very flexible and easy to use. Moreover, it allows you to change your online marketing strategy according to your niche and business trend.

Before you choose digital marketing for business, you must know how digital marketing works? And, how to market a business on digital platforms?

There are few basics rules of digital marketing strategy that you need to know about.

#1. Knowing your audience is the key to success

The better you know your audience, the more effectively you can create and build your digital marketing strategy.

A successful digital marketing strategy depends on how well you know your potential client and target market.

To understand your target audience, the first thing you need to do is build a buyer persona.

Here is a quick definition of buyer persona, in case, if you don’t know what the buyer persona is.

A buyer persona is a fictional image of your ideal customer based on the market research and data that you collect about your existing clients.

A perfect buyer persona contains data like customer demographics, behavior patterns, motivations, and their goals.

See how a buyer persona looks like:

buyer persona sample

Once you identify your target client, you can build your digital advertising strategy according to their need.

The beauty of the digital marketing is telling a story about your brand, product, and services to your potential audience without bothering them.

The message you convey in your brand story should be inspiring and entertaining to convert your audience into your customer.

Do a proper keyword research to know what phrases and words your clients looking for in search engines to find your products.

#2. Find where your clients are hanging out

man typing on computer

Once you know who is your target audience, the next step is to find out what digital platforms they are spending time, and hook up with them directly.

Remember, you have to put your content online, where your potential clients quickly find you and your content.

There is no benefit publishing a content where no one consumes it.

Following are some possible digital platforms where you may find your potential customers:

Social media is goldmine – Do you know there are 3 billion active internet users in the world, and around 2.1 billion users have social media accounts?

global digital snapshot

Social media is a great place to find your target clients.

If your potential audience is professionals, you should stick with Linkedin and Twitter.

On the contrary, if you are targeting youth then you should move to Facebook, Instagram, and Snapchat.

Once you know the right social media platforms where your target audiences like to hang out, it’s time to connect them with useful and entertaining posts and discussions.

Use forums to find hidden gems – Forum is another excellent platform where experts and newbies share their experiences and knowledge about any particular problem.

How to find the right forum to get the targeted clients?

Go to the search engine and type “forum + keyword.” The keyword can be your product or services.

The search engine will show you top 10 results, open one-by-one each of them.

Make a list of top forums that are talking about your product or services.

Create an account on all top forums and participate in the discussion and see what it have for you?

Most of the forums are free to join.

#3. Mobile Platforms

3.65 billion mobile users have access to the internet via smartphones and tablets.

People are doing business activities on mobile devices more than before.

If you are serious to use digital marketing for business purpose, you have to take extra care of mobile platforms.

In a study of Pew Internet, they found 34% of users go online by using their cell phone than desktop or laptop.

mobile usage

That means you have to make your website content easily accessible to your audience if you failed to do that, 61% chances are your site will be abandoned.

#4. Paid Advertising

Paid-Advertising-Services

Only having social media presence and mobile website is not enough.

You have to think about other digital advertising options like paid advertisements and direct mail for getting targeted audience and branding.

Paid search marketing also is known as PPC marketing is one of the best ways to marketing your business as well as targeted traffic to your site.

Hire a PPC expert for you, if you don’t know to set up PPC campaign, it will save your time and money.

#5. Content Marketing

According to TopRank, 90% B2B marketers are using content marketing.

content marketing in b2b

Moreover, 70% of B2B marketers has shown interest to create more content in 2017 compared to 2016.

content marketing
See what Content Marketing Institute has to say about content marketing.

“Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”

Content marketing involves creating and sharing valuable free content to attract, nurture and convert prospects into customers, and customers into repeat buyers

To be successful with content marketing, you have to provide consistently valuable content.

Caution: Never create content that has does not provide value to your audience.

Following are some forms of content you can produce to your clients:

  • Blogs and Articles (How-to-guide, Step-by-step, etc.)
  • Entertaining Videos
  • Book Reviews
  • Opinion Post
  • Product Reviews
  • Case Study
  • Podcast
  • Interview
  • Infographics

You can choose any form of content according to your audience but only if you are adding value in without making annoying.

Because if the content is boring people will start annoying to your content and may be blacklisted to you.

#6. User engagement and user experience

Many marketers fail to effectively use digital marketing for business because they forget the user engagement and user experience. Instead, they focus on marketing their business.

A successful digital marketing campaign is not just marketing your business online but engages, delights, and serve to your prospects, so they convert into buyers.

To make your online marketing campaign successful, you must know what users think about your product or services, use that knowledge to marketing your business effectively and successfully.

Producing quality content to your audience is the first step, next you have to engage with them with the following methods:

  • One of the most popular ways to engage with your audiences is the following comment and replying to them
  • Ask questions to your adience about their problems
  • Send your clients weekly newsletter
  • Be polite if someone left a negative comment on your blog post or product review. Try to solve their problem in a peaceful manner
  • Offer valuable content in both ways online and offline

Digital marketing for business owners is only going to work if they regularly provide helpful content to their audience.

Don’t expect that a single piece of content will skyrocket your business .

We talk about user experience enough, now what is UX (User experience) exactly?

User experience is the process of improving user satisfaction by providing better design, usability, and navigation on your website.

Before we proceed further I would like to know, is your website is easy to navigate?

Is it has a CTA (call-to-action) that make users to easily find about your product or services when they land on your website?

Not now but maybe very soon Google will start considering User experience to a ranking factor.

As Google is very concern about users and always try to provide a better user experience to users.

If your site is failed to provide that pleasant experience to your audience it might hurt your ranking on search engine.

According to Search Engine Journal, UX (User experience) will be an important factor of future SEO and every digital marketing strategy.

#7. Setting goals and measuring performance

According to Avinash Kaushik, most of the digital marketing campaign failed not just because they were not performed well or there was a lack of creativity in your banner ad or TV ad or your website. It is not even because your team did not work well.

Digital Marketing and Measurement Model

It happens because of the lack of structured thinking, no goal setting for your digital marketing campaign, moreover how you measure the success and failure of your online marketing campaign.

You must set a goal for your digital marketing strategy campaign to know how it is performing. Whenever you set a marketing goal, make sure it is measurable.

Measuring your marketing strategy is important because it will show your weak and strong point.

Once you collect all necessary data, then find out where need improvement and which marketing area is strong.

Google Analytics is one of the best and free analytic tools to measure your digital marketing performance.

However, there are other analytic tools available online out there that you can use for measuring your site performance. Most of them are free to use but some are paid.

Conclusion!

In future, digital marketing will rule in the marketing industry. Many small companies are using digital marketing for business growth instead of using traditional marketing.

The main advantage of using digital marketing for business is, it is measurable and flexible as per business changing environment.

That’s why it is more successful than traditional marketing.

Nothing could be better than digital marketing if you are looking for ways to marketing your business.

Please share your thoughts in the comments about this topic. How effective is digital marketing for business small business’s growth?

Umesh Singh

Umesh Singh

Umesh is a digital marketer by profession and digital marketer by profession. He writes on Curious Blogger and Grow With Web about SEO, Content Marketing and Blogging.
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40 thoughts on “Digital Marketing for Business: How it Helps in Business Growth”

  1. Hi Shubhanshi ,
    You are right, digital marketing will be more and more important for small business.
    Many small business owners do not yet realize the power of digital marketing and are scared
    because they do not understand it. They need to educate themselves or need the help of skilled people. I am sure digital marketing for small business is a growing market. These days whoever needs a service will first look on the internet for it. You did a very good job explaining all the advantages digital marketing has for small business.
    Thank you
    Erika

    Reply
  2. “Hi Umesh,

    Very nice blog. You have explained the importance of digital marketing for business very well. Now a days, slowly businesses have started to use digital marketing for business growth. In future, majority of customers will be on digital channels so it’s important to use such digital channels to market the business.”

    Reply
  3. Yes. I completely agreed that digital media brings a revolutionary change in the online marketing world. Online marketers are taking advantage of different online platforms to promote their business, if we want to grow our business globally, then we definitely take the help of digital marketing. This is a most convenient way to reach customers through online and instead of traditional marketing, so we can switch towards online marketing for better business.

    Reply
  4. A well explained post about Digital marketing. With the help of digital marketing we can target the Global audience..While each every metrics are calculated a good strategy of digital marketing can earn high income to the business. Thanks for sharing

    Reply
  5. Great article! I fully agree with their positions and I remember well enough to invest high values ​​in magazines and pamphlets and never knew how to measure.
    congratulations!

    Reply
  6. i love d the way you share your views about the importance of digital marketing. All the businesses today need a strategy in the online world in order to market themselves as a brand and promote their businesses worldwide. Thanks for sharing.

    Reply
  7. Great Tips! Such a great information.

    I agree with you that “if you are not using digital marketing for your business, you are making a blunder mistake.” I have always been facing problems with Making Money Online and was trying to hire someone to help me.

    The way you have stated everything above is quite awesome. Thanks a lot for sharing.

    Stefan

    Reply
  8. Thanks Umesh for your sharing.First of all thanks for the details explanation.Digital marketing the core concepts begins with digital revolutions.Your points are highly appreciatable and it really signifies the present trend of marketing.Digital marketing is very much effective and it’s strategy bulging methodology owns the crown for better establishment on business growth.Most of the consumers are now tech savvy and love to do their shopping online.Most of the business giants are now coming up with latest mechanisms which creates a new digital existence for their products launch.Digital marketing is always benificial for your business growth because it is cost effective and result oriented.

    Reply
  9. I agree with all your points here Umesh. We at https://globalinboundmarketing.com/ always believe that with digital marketing it is always an equal playing field for small, medium and large businesses. And your point #6 is something every online marketer should think about. It is not always about marketing, there should be a connection between you and the user.
    Thanks for your post and continue sharing!

    Reply
  10. The information shared in this blog is valuable and relevant….As a beginner, this blog helps me to gain enough knowledge and information… A wise investment for me is that i would be engaging in the services of a digital marketing agency to assist me in my marketing efforts.

    Reply
  11. The main thing is manage a good relationship with the customers both digitally and traditionally. This will generate more number of customers. Also extract value from big data to make better and improved decisions.Nice blog keep sharing .

    Reply
  12. I agree with social media and forums as great and inexpensive ways to draw customers and increase marketing revenue. Some other tips here are worth considering as I intend to create and grow my sites. Thanks for sharing this helpful post!

    Reply
  13. This a great in-depth information!!

    Digital marketing helps business to connect with the right audience, which is an absolutely great part for any business. It also allows you to improve rankings on popular search engines like Google. Not only on the desktops but also on other latest gadgets like mobiles and tablets.

    Reply
  14. It surely is a good read, thank you for sharing these. I believed that digital marketing can be now crucial for anyone who is in the business whether it’s a start-up or corporate. I’ve learned a lot and there’s more to go through. Digital marketing is something that should definitely give time to understand in order to understand your clients and as well for the growth of any business. Awesome post, Cheers!

    Reply
  15. Wow, Very nice post!

    I completely agree with you on Digital marketing works best for everyone. It is cheaper than any other marketing platform out there in the market.

    Nowadays, Every business should use digital marketing to grow their business value in market.

    Thank you for sharing this.

    Reply
  16. Such a nice and Helpful Article i am happy to reach you and Read your article. i share your article on my social media accounts and also bookmarked because its very helpful for me thanks for publish.

    Reply
  17. Hello Umesh

    I totally agre with you for all points regarding digital marketing. We strongly belive that digital marketing is best option for small business to increase their traffic, conversion and sales.

    Thank you for sharing

    Reply
  18. Wow, its really helpful site like me who build up a digital and smart TV marketing business. Thanks for sharing us. I really appreciate your nice article and I strongly believe that digital marketing is the best option for a small business to increase their traffic. Thank,

    Reply
  19. Thank you so much Mr. Umesh Singh, your article is very helpful and answer all my question. I agree with you that rendering the services of digital marketing contribution to business growth.

    It also changes the scenario and helps to turn the tables and stay strong in the competitive market.

    Tanks a lot again for sharing your point of view.

    Reply
  20. Thanks for sharing this informative digital marketing tips. I agreed with your points and digital marketing in result oriented marketing which will give you the targeted audience and increase your ROI. Nowadays small businesses are also moving towards the Digital Marketing.

    Reply
  21. very informative Umesh, Thank You, As a pioneer in the field of digital marketing in Dubai, I must admit Competition is difficult in the field of digital marketing, but the first key to success in this field is patience and hard work. ,keep up the good work

    Reply
  22. woah!thank you so much for sharing this…such a helpful and well-written article…it really does help especially when you’re kickstarting with your business..im now downloading the extensions in chrome.

    Reply
  23. I was searching for the information on Digital Marketing and I found this site. Useful information!

    I agree, Digital Marketing is not only confined to getting traffic or high ranking.

    It’s more about understanding customer’s nature and need.

    Farrell Kyle would love to introduce a Digital Marketing company “Skimbox” which works with the mind set of providing more sales.

    Very enthusiastic to get more valuable suggestions from the people here.

    Reply
  24. Awesome Blog! Your tip on finding forum is gold to me! I struggle to look for forums so thank you! This article will be a great help to me in my business!

    Reply
  25. Hi Umesh Singh, founded a great article about digital marketing. The article is approachable and easy to understand. If we follow the mentioned tips, it will not only give the business a new boost but also save time and efforts. Thank you sharing this.

    Reply
  26. Very insightful. Digital marketing, I think, is the best marketing strategy as of this time because of the power of the internet. That’s why business owners need to check and review what digital strategy their business needs. Anyways, great insight! Cheers!

    Reply
  27. What a descriptive article! This is the field which can make your present and future career delightful. Visuals and graphics play important role in this sector. As this is the world of visuals. And by using some easy tools you can create many attracting graphics and can get backlinks from them.

    Reply
  28. Hi Umesh! I must say it was worth reading. I agree with your ideas. It is so important to show your presence on social media platforms. It will surely let more people know about what you are offering.

    Reply
  29. Thanks for taking the time to discuss and share this with us, I feel strongly about it and really enjoyed learning more about this topic. Please share some more useful info also. I can see that you possess a degree of expertise on this subject.

    Reply
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